Making the decision to become a consultant is a bold one, not least because it often means leaving the security of a full-time job and the reliable salary that comes with it. You are offering not just a professional service but your personality, experience, and skills, and that requires a lot of self-belief. In the beginning, you will want to maintain and nurture any existing client relationships you have, but it is also important to market yourself. Promoting a consultancy business means building a personal brand, and that can take time and creativity to get right. This guide outlines some tips to keep in mind when promoting your consultancy business.
Create high-quality content
Your credibility, expertise, and trustworthiness will be key to your success, and one of the most effective ways to communicate this is by creating and sharing as much content as you can. This could be blog posts on your website, videos on social media, or any other form of content that is unique and engaging, but the point is that you make yourself as visible as possible. When sending emails, make them work a bit harder by including links to your recent blogs or links to videos in your e-signature.
Provide quotes for journalists
It can also be effective to appear in third-party content as a quoted industry expert, especially if the third-party publication or website is well respected in your industry. Reach out to some of the trade publications in your industry to offer your opinion on recent events or developments.
When someone is looking for a consultant, they will often go to their professional and social network for recommendations and, in all likelihood, will also conduct a search on Google or Bing. Your website and the wonderful content you have created will help to build an organic online presence, but it is also worth experimenting with online advertising. When done well, online ads can help you to target and engage with your ideal customer for a relatively low cost, so you might want to consider taking a Google advertising course.
Be active on social media
Social media platforms provide a free marketing opportunity, but they are clogged up with a lot of poor-quality content. Whether your audience is on Facebook, Instagram, Twitter, LinkedIn, or more than one of them, you should be active and engaged. This means posting unique content but also responding to questions, commenting on the content of others, and initiating discussions. Try to connect with influential people in your industry, as this can help to increase your exposure.
Speak at a relevant event
Look for relevant trade shows, exhibitions, conferences, or events where you could be a guest speaker. By speaking to the attendees on a topic, you are knowledgeable about how you can build your personal brand even further and establish yourself as an expert. If you are not keen on live public speaking, you might prefer speaking in a webinar or recording a video that can be shared once you have edited it.