Digital Marketing 101: Effective Strategies and the Importance of Ad Tracking

There is no getting around the fact that digital marketing is one of the most effective ways that businesses can market themselves. As such, due to the number of people that use digital marketing and how beneficial it has proven itself to be, there are a lot of different strategies available for you to use. Marketers should constantly be looking for the next big thing and new and innovative ways that you can help your business grow online. This article discusses what the best modern methods of digital marketing are. 

The Importance of Ad Tracking 

When it comes to digital marketing a lot of what you do will involve creating ads. This is because ads can be very effective when it comes to getting your business in front of people who will have a vested interest in it and what you do. You need to ensure that you are keeping track of who is visiting your site in light of your ads because this will have an impact on the type of ads you create in the future. It will also ensure you aren’t wasting money on ads that don’t have an effect. You will need to keep up to date with companies’ policies on ad tracking because in light of privacy concerns they can fluctuate. Relevant blogs will be able to assist such as Web Presence, which recently published an article about iOS 14 and how it could cause your business ad tracking problems. 

Blog With SEO in Mind 

Content marketing can be very effective for a number of reasons. The main ones are that they can make it so that you rank highly on search engines such as Google and Bing. By implementing keywords that pertain to your industry in your content, you are making it so that when people search for something that relates to those keywords, they will get directed towards your site. Not only this, but when you blog about a specific subject, you will be solidifying yourself as a voice of authority in that field, so people are going to be much more likely to purchase from you or return with any future queries that they might have. 

Video Marketing on YouTube 

YouTube is one of the most popular websites out there at the minute, and is now one of the ways that a lot of famous people are actually able to develop a following. As such, it won’t surprise you to hear that businesses have been using it for a similar reason. By video marketing on YouTube, you are ensuring that you are creating content that will be seen by people and you are also giving yourself the chance to convey a lot about what you offer in a short space of time. 


Thanks to the ever-increasing popularity of the internet, it is no surprise that there are so many businesses who use their online presence as a means to market themselves. There are a lot of ways you can do this but those listed above are particularly effective.