Digital marketing trends are continuously evolving, thanks to technological advancements. You will find them changing every year based on new marketing strategies. To keep up with changing trends, small and large businesses alike have to come up with new marketing strategies based on recent preferences, behaviors, and triggers of their target audience.
Digital marketing is a huge umbrella that covers several digital aspects under marketing. Ranking your business high on Google is one of them. Understanding how Google’s search engine algorithm works is not easy. You must use the best techniques out there supported by Google to rank your website high on the SERPs (Search Engine Results Pages).
There are multiple factors out there that account for your digital marketing success, but placing your business on the first page of Google’s results page comes on top. To make it easier for you, we’ve compiled a list of some hacks that you can use to rank your business high on SERPs. Let’s get started!
- Prioritize email marketing
For years and years, we’ve seen how email marketing has changed the game for small and big businesses alike. The reason it has stuck around for so long is that it works. Marketers are always finding ways to stay relevant in this competitive industry, and email engagement allows them to do so effectively. If you’re running a startup, including email marketing in your marketing plan is a smart move.
Create an email with a well-thought message that resonates with customers. Ensure the email body is concise, engaging, and triggers a reaction. Email engagement goes a long way if your message is clear to customers and matches their interest. Try to re-purpose your email marketing strategy whenever you get an opportunity. For instance, most companies use Christmas or New Year’s celebrations to offer their audience multiple incentives like discount codes, promo deals, and vouchers.
- Video Marketing is a force
Video content has been a growing trend and it doesn’t seem to go anywhere. It has done wonders for digital marketing. Videos are a great way to learn information and most marketers use this opportunity to attract new prospects.
Live videos are an excellent way of interacting with your audience and having a one-to-one conversation with them. Audience engagement on live videos is quite incredible as marketers find multiple ways to interact with their customers (Q&A, tutorials, quizzes, etc.). Stay connected with your audience through your live sessions with Windstream Kinetic – super-fast internet at incredible prices!
Branded videos, on the other hand, are also a popular marketing tactic used to boost audience engagement. Any videos that you create for your customers related to your brand, products, services, it’s important to make sure that
- Only relevant information is shared
- The video isn’t unnecessarily long
- The video isn’t monotonous and bland
- The purpose of the video is defined in the caption or description to avoid any confusion
If you’re looking for a way to establish your startup in the industry, employ video marketing as one of the strategies for your business.
Listed below are a few ideas that can be used to begin your video marketing campaign with:
- How-to videos
- Behind the scenes videos
- Tutorial videos
- Product review videos
- Customer testimonial videos
- ‘Did you know?’ videos
All you have to do is purchase a good camera and mic, write an incredible script, and start filming. Creating a descriptive video will not burn a hole through your pocket. Invest in powerful video editing apps and tools that make your videos stand out.
- Trust in the AIDA formula
Attention, Interest, Desire, and Action or AIDA is a popular strategy used in marketing to attract a potential customer’s attention.
- Attention: This is how people realize their problem has a solution. It’s your job to let them know the right way.
- Interest: Make sure customers have the upper hand of accessing specific knowledge regarding your brand or product when they show their interest
- Decision: Highlight your product as the only solution to their problem. Show why your product is the only one they need.
- Action: The prospect turns into a customer when they buy your product.
This marketing strategy works brilliantly across most channels as it grabs the customer’s attention instantly, triggers them to think, and loops them in to buy your product.
- Content is king
Marketing can never work effectively without proper content. The content you share ultimately decides the results of your marketing efforts. But with that said, the type of content you share also has a direct impact. While writing blogs and articles is the way to go when it comes to traffic and lead generation, it’s simply not enough.
You should make sure your audience is informed as well as connected to your brand. Most brands now use the content other than blogs, eBooks, articles, and videos to engage with their audience. Polls, contests, and quizzes keep the audience engaged as well as informed. This is where the audience has the freedom to share their opinions and interact with the brand itself one-on-one.
All you have to do is create relevant content that piques the interest of your existing customer base as well as triggers a reaction from prospective customers
- Integrate SEO everywhere!
We cannot discuss content without talking about SEO at least once. Search engine optimization in today’s time is more important than ever. If you want your business to rank high on Google’s result page, level up your SEO game.
Google focuses on defining a fine line between search and intent. For instance, ‘web development New York’ on Google will show you web development companies in New York, but ‘web development jobs New York’ will bring you, job boards. This only shows how important segmenting queries are for your business to rank on the page.
Wrapping it up
These basic hacks will act as a guideline for your business. Make sure to use these in your marketing plan and improve your digital marketing experience. The only trick is to remain consistent with your efforts. After all, no pain, no gain!